AI Insights · Timothy · April 2024
Q1 2024 Snapshot: Top Film & Television iOS Apps in the US
Explore the performance of leading Film & Television iOS applications in the United States for Q1 2024. A Sensor Tower data-driven overview reveals download and user engagement trends.
The first quarter of 2024 has been eventful for Film & Television iOS applications in the United States. Sensor Tower's comprehensive analysis provides a glimpse into the performance of these entertainment giants.
Max: Stream HBO, TV, & Movies saw its revenue fluctuate, beginning at $6.7M and peaking at $7.7M in mid-March. Downloads showed a significant spike to over 1M in the third week of March, while weekly active users hit a high of 6.9M around the same time.
Netflix maintained a steady revenue stream, starting at $2.2M and closing the quarter around $2M. Downloads remained fairly consistent, with a slight dip to 318K by the end of March. Weekly active users saw a gradual decline from 16.1M to 14.3M.
Paramount+ experienced revenue ranging from $3.5M to $3.9M, with a notable downloads surge to over 900K in the first week of February. Active users peaked at 1.5M in mid-March, indicating a growing audience.
Peacock TV: Stream TV & Movies showed a varied revenue trend, with an initial $4.1M that rose to $5.9M in the second week of January, then steadied around $4M towards the end of the quarter. Downloads peaked at 684K in early January, while active users ranged between 2.1M and 3.2M.
Lastly, Amazon Prime Video recorded revenues starting at $1.7M and ending slightly higher at $1.9M. Downloads saw a high of 349K in mid-January, and weekly active users showed a modest increase from 3.1M to 2.9M by the quarter's close.
For more insights, Sensor Tower's platform offers detailed analytics on app performance across various markets and categories.